Business research serves a number of purposes. Entrepreneurs use research to make decisions about whether or not to enter a particular business or to refine a business idea. Established businesses employ research to determine whether they can succeed in a new geographic region, assess competitors or select a marketing approach for a product. Businesses can choose between a variety of research methods to achieve these ends.
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Business research topics include: an overview of research problems and questions, strategies for writing literature reviews, qualitative and quantitative research methods and data analysis, business research ethics, selecting population samples, designing questionnaires, conducting interviews and focus groups
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