The Digital Marketing and Marketing Analytics course is aimed at building frameworks that help managers in facilitating their marketing activities and decision making. This course will provide you with an analytical and theoretical framework to understand the emerging world of Digital Marketing and will help in learning systematic decision making based on powerful proven analytical techniques.
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Internet has significantly revolutionised various aspects of a company’s operations. Not only it has obsoleted many traditional marketing strategies, it has resulted in the instant access to vast amount of information about consumers, their choice, perception about the firms and their offering.
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